Although the above title doesn’t really speak “social”, I wanted to mention it as I feel it’s so obvious that many visitors probably don’t fully understand the difference.
Social Media vs. Pay Per Click
I’m often asked the question wondering which of these two types of advertising is the best, or the better choice to use? Well, there’s certainly a list of things you ought to compare and determine while you’re on this page, but I just want to touch on a few people.
Do you get a maximum percentage of your traffic from search engines? Sounds reasonable right? Not quite, but you may get the hang up. If you’re a huge company with a load of businesses, you’re going to get the exact opposite when you enter the search engines, for that reason. One major point is that if you’re a no-name company, or you’re marketing on a small scale, then certainly search engine work may be the way to go. If for instance you’re marketing from one of the major radio stations here in Australia or the US, then search engine work may not be the optimal traffic generator for you.
Surely the reason everybody might not want to throw away traditional forms of advertising such as radio, Television, & newspapers is the cost of it, quite frankly, why not run your ads in social media.
Pay Per Click versus Social Network
Advertising in social networks such as Twitter and Facebook are a two-way process. They allow you to socialise with your targeted audience. A company could be up in bed with their first family and their reactions are just as instantaneous and open to the world as the old standard advertising spreads.
Social network advertising doesn’t work just because it gets a lot of traffic, but it has lots of open tables. Setting up a Facebook Fan Page makes sure your ad appears in the right place; candidates seen the page are mostly highly targeted traffic that would be a perfect fit for you and your products.
Many search engine optimization companies will have a list of key terms they’ve where working on to get you found on the first page of search results, with some even taking on the job of the process themselves. All you have to do is to choose the internet marketing firm you feel will meet your business’ needs and budget and they’ll work out where they think you should be and where they could actually do the best job to get you up the rankings. The reason for being up on the search engines is to line up customers’ trailing their Move.
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If you’re a small business who only wants to reach a select number of people and garner a laser-targeted content audience, then perhaps Pay Per Click could help.